donderdag 12 mei 2016


A Chef's Heart documentary door pure-media

A Chef's Heart international documentary trailer

In   A Chef's Heart  we can see  the passion of an Amsterdam based Michelin star chef Chris Naylor and follow his journey to a more sustainable and social way of preparing high end food with a focus on vegetables.

More about A Chef's Heart
achefsheart.blogspot.nl/

woensdag 3 februari 2016

Trees and dirt are going up on Building -B

Today  we continued film recordings 
Philip is turning the rooftops in Amsterdam into self sustaining edible gardens called roof food. He does this with the help his other partners like Dak dokters
It was again an inspiring film day on top of building B.The first bags with dirt and first eatable trees went up trees with pears and grapes .
with Philip Traa  from Grown Down Town. 










Third nomination for the documentary "Tomorrow's Food".

Third nomination for the documentary "Tomorrow's Food".


We are happy to annouce that "Tomorrow's Food"  has been nominated for a thrid time @ the Festiva de Scene y Gastronomia in Spain.


TOMORROW´S FOOD

Largometraje | Benny Vink | Países Bajos | 2010-2014 | 51 min | V.O.| Competitiva



La mejor manera de saber de dónde provienen los alimentos es cultivarlos uno mismo.

El chef Jonathan Karpathios cultiva sus propias verduras, se encarga de su propio invernadero y cría sus propios cerdos. Y si hay algo que él mismo no puede producir, lo adquiere a nivel local.

Es su receta para salvar el mundo. 

Philip van Traa on B.'s Rooftop Garden



Benny Vink & Philip van Traa
                             
Today we continued to follow Philip van Traa (Grown Down Town) as he shared his vision for the Rooftop Garden at B.: A garden that invites it’s visitors to look around the corner. And an integrated garden. There are plans for chickens, for example. In his vision they feed off the leftover food that comes from the restaurant, while they fertilize the vegetables and fruit, which in turn can be served in B.’s restaurant.



Benny Vink

Benny Vink

Benny Vink & Philip van Traa




Tomorrow's Food gets a nice film review at Food4All Festival

On the  9th October,  Tomorrow's Food was screened at the 3rd edition of the Food4All Festival, this year titled Hungry for Justice. 

The screening of Tomorrow's Food and the  question & ask afterwards was a great success since many viewers where inspired. 

Please take a look at compilation of that evening made by FIAN hots of the Food4all Festifal. 





Benny

Pure Media at Week of the Entrepeneur event

Martijn Aslander


When I cycled back home on Wednesday the 26th of November, I was encouraged. I’d just visited the Amsterdam edition of the Week of the Entrepeneur with Benny Vink. Together we’d been to a session on growth and listened to some great speakers. Seeing similarities between our values and theirs, helps me realize we’re not the only ones doing things differently.

Growth.
Merel Westrik shared from her heart how it hurt to leave her former employer, step out of her comfort zone and do something new (see here at 12:42). That spoke to me, as I’m facing some growing pains of my own. At those times it’s good to hear someone else made it to the other side. 

Innovation.
Martijn Aslander spoke about the necessity to innovate. Innovate or your business becomes irrelevant, because somebody else did innovate and just made your way of doing things obsolete. Finding it hard to make time for the important things in life, this message brings the point home: take time to learn about new stuff. Innovate or die. 

Family.
Eric Toren made a passing comment about family and business that struck a chord. Something along the lines of: “I’ve found that you can’t pour yourself into more than one business if you also want to spend time with your family”. Apparently he’s found a way to combine spending time with his family and running the best hotel in Amsterdam according to Tripadvisor. Respect.

Great product, great process.
Another person that combines great things is Tony Chocolonely’s CEO Henk Jan Beltman. Perhaps here the similarities between what we’re doing with Puur Media are the strongest. He makes great products, but does it “slave-free”. No compromise. Pure Chocolate coming from a pure way of treating people. That's how we make media as well, pure.

In sum.
We were pleasantly surprised to hear several core values of Puur Media being shared: Growth, innovation, family and great products from great processes. That encourages us to step forward on the path we're headed with Puur Media. Below you can see some pictures. Enjoy!
-Rik



Benny Vink with mascotte

Benny Vink, Rik Versteeg and two mascottes


Merel Westrik

Michiel Muller

Film recordings for City Roof Tops in Amsterdam

For our new documentary film " City Roof Tops" we follow among others Philip Traa / Grow Downtown whose mission is to make . Cities greener and more edible


Friday 26 -Sept were filming on the roof of the Barbizon hotel and restaurant Vermeer 

opposite the central Amsterdam. This is one of the first roof food project in Amsterdam.